Cookie Policy
Last updated: 30 March 2026
This Cookie Policy explains how Palettise (“we”, “us”, or “our”) uses cookies and similar technologies when you visit or use the Palettise website and platform (the “Service”). It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the website owner. Similar technologies include pixels (also known as web beacons or tracking pixels), local storage, and session storage.
2. Cookie Categories
We use the following categories of cookies on the Service:
Essential Cookies
These cookies are strictly necessary for the Service to function. They cannot be disabled. They are typically set in response to actions you take, such as signing in, setting preferences, or completing forms.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __clerk_* | Clerk | Authentication session management | Session / 1 year |
| __client_uat | Clerk | Client session token | Session |
| cookie_consent | Palettise | Stores your cookie consent preferences | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with the Service by collecting and reporting usage data. All data is aggregated and pseudonymised. These cookies are only set with your consent.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated ID | 2 years |
| _ga_* | Google Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes users for analytics purposes | 24 hours |
| _gat | Google Analytics | Throttles request rate to limit data collection | 1 minute |
Advertising Cookies
These cookies are used to deliver relevant advertisements and to measure the effectiveness of our advertising campaigns. They may be set by us or by third-party advertising partners. These cookies are only set with your consent.
| Cookie / Pixel | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores conversion data for Google Ads click tracking | 90 days |
| _gcl_aw | Google Ads | Tracks ad clicks and conversions from Google Ads campaigns | 90 days |
| _gac_* | Google Ads | Stores campaign information for conversion measurement | 90 days |
| _fbp | Meta (Facebook) | Identifies browsers for advertising and site analytics | 90 days |
| _fbc | Meta (Facebook) | Stores the last Facebook ad click identifier | 90 days |
| fr | Meta (Facebook) | Used by Facebook for advertising delivery and measurement | 90 days |
| Meta Pixel | Meta (Facebook) | Tracking pixel that fires on page load to measure ad performance and build audiences | Session |
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings. If you do not allow these cookies, some features may not function properly.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| sb-*-auth-token | Supabase | Database session authentication | Session |
3. Managing Your Cookie Preferences
When you first visit the Service, you will be shown a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the “Cookie Settings” link in the footer.
You can also control cookies through your browser settings. Most browsers allow you to:
- View the cookies stored on your device
- Delete individual or all cookies
- Block cookies from specific or all websites
- Block third-party cookies
- Accept or reject cookies on a case-by-case basis
Please note that blocking essential cookies may prevent the Service from functioning correctly.
4. Third-Party Opt-Out
You can also opt out of tracking by specific third-party providers:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Google Ads: Manage your ad preferences at Google Ad Settings
- Meta (Facebook): Adjust your ad preferences at Facebook Ad Preferences
- General opt-out: Visit Your Online Choices to manage advertising cookies from multiple providers
5. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and update the “Last updated” date.
6. Contact Us
If you have any questions about our use of cookies, please contact us at hello@palettise.com.