Design Direction
Coffee roaster brand — rich browns, cream, hand-drawn feel, warm and inviting
Colour Strategy
analogous harmony from hue 25 with warm temperature
Typography Strategy
Fraunces headings paired with Outfit body text
Colour Palette
primary
#d18147
secondary
#c3ba55
accent
#99d841
neutral
#918b88
success
#20c578
warning
#d48d11
error
#c52020
info
#205fc5
Typography
Design is intelligence made visible
Great typography is the foundation of great design. The pairing of heading and body typefaces creates a visual hierarchy that guides the reader through content with clarity and purpose, while expressing personality at every level.
Spacing
4px base unit · balanced density
Border radius
none
0px
sm
4px
md
10px
lg
18px
xl
28px
full
9999px
Elevation
Shadows
0 1px 3px rgba(209, 129, 71, 0.08), 0 1px 2px rgba(209, 129, 71, 0.06)
0 4px 6px -1px rgba(209, 129, 71, 0.1), 0 2px 4px -2px rgba(209, 129, 71, 0.08)
0 20px 25px -5px rgba(209, 129, 71, 0.12), 0 8px 10px -6px rgba(209, 129, 71, 0.08)
Texture
grain · opacity 0.045 · multiply blend
Grid
expansive · 6 columns · 48px gutter · 120px margin · 1600px max
Motion
Hover, click, and interact to see the motion tokens in action.
80ms
150ms
300ms
450ms
600ms
Easings
Hover states, colour changes, most transitions
cubic-bezier(0.4, 0, 0.2, 1)
Elements appearing - modals, dropdowns, toasts
cubic-bezier(0, 0, 0.2, 1)
Elements leaving - dismissals, close animations
cubic-bezier(0.4, 0, 1, 1)
Playful feedback - toggles, badges, confirmations
cubic-bezier(0.34, 1.4, 0.64, 1)
Physics-based - drag, gestures, elastic effects
cubic-bezier(0.25, 1.1, 0.5, 1)
Iconography
Icon style derived from the system's personality, mood, and visual tokens.
Recommended library
Material Symbols
Comprehensive icon system with variable weight and fill
Browse Material Symbols ↗Also consider Feather Icons — Lightweight icons with a delicate, airy stroke
Stroke weight
1.5px
Matches border width (1.5px)
Corner rounding
4px
Use for icon containers
Icon set preview (organic) — 1.5px stroke
Size scale
xs
12px
sm
16px
md
20px
lg
24px
xl
32px
On colour
primary
secondary
accent
muted
error
success
ComponentsPro
Component showcase is a Pro feature
Upgrade to see fully themed buttons, inputs, cards, badges, and more - all wired to this system's tokens.
PatternsPro
Patterns are a Pro feature
Upgrade to see fully themed form layouts, empty states, loading skeletons, and error handling - all built with this system's tokens.
Export
:root {
/* ─── Colors: Primary ─── */
--color-primary-50: #f9f7f6;
--color-primary-100: #f0edea;
--color-primary-200: #eadcd2;
--color-primary-300: #e9c1a5;
--color-primary-400: #dea57c;
--color-primary-500: #d18147;
--color-primary-600: #b8672e;
--color-primary-700: #975526;
--color-primary-800: #65462f;
--color-primary-900: #3f342c;
--color-primary-950: #2a231d;
/* ─── Colors: Secondary ─── */
--color-secondary-50: #f8f8f6;
--color-secondary-100: #f0efeb;
--color-secondary-200: #e7e6d4;
--color-secondary-300: #e2ddac;
--color-secondary-400: #d5ce86;
--color-secondary-500: #c3ba55;
--color-secondary-600: #aaa13c;
--color-secondary-700: #8c8431;
--color-secondary-800: #5f5c35;
--color-secondary-900: #3d3c2e;
--color-secondary-950: #29281f;
/* ─── Colors: Accent ─── */
--color-accent-50: #f8f9f6;
--color-accent-100: #eef1ea;
--color-accent-200: #e0ebd1;
--color-accent-300: #cdeca2;
--color-accent-400: #b6e378;
--color-accent-500: #99d841;
--color-accent-600: #7fbe27;
--color-accent-700: #699d20;
--color-accent-800: #4f672d;
--color-accent-900: #37402b;
--color-accent-950: #252b1d;
/* ─── Colors: Neutral ─── */
--color-neutral-50: #f8f7f7;
--color-neutral-100: #eeedec;
--color-neutral-200: #dfdedd;
--color-neutral-300: #c9c7c5;
--color-neutral-400: #b1adaa;
--color-neutral-500: #918b88;
--color-neutral-600: #77726e;
--color-neutral-700: #625e5b;
--color-neutral-800: #4d4947;
--color-neutral-900: #383533;
--color-neutral-950: #252322;
/* ─── Colors: Semantic ─── */
--color-success: #20c578;
--color-success-light: #eff6f2;
--color-warning: #d48d11;
--color-warning-light: #f7f3ee;
--color-error: #c52020;
--color-error-light: #f6efef;
--color-info: #205fc5;
--color-info-light: #eff1f6;
/* ─── Colors: Surface ─── */
--color-background: #fafafa;
--color-foreground: #1c1917;
--color-card: #FFFFFF;
--color-card-foreground: #1c1917;
--color-muted: #f3f2f2;
--color-muted-foreground: #6b6561;
--color-border: #e7e5e4;
--color-input: #e2e0df;
--color-ring: #d18147;
/* ─── Typography ─── */
--font-heading: Fraunces, serif;
--font-body: Outfit, sans-serif;
--font-mono: JetBrains Mono, monospace;
/* ─── Spacing ─── */
--space-lg: 24px;
--space-md: 16px;
--space-sm: 8px;
--space-xl: 32px;
--space-xs: 4px;
--space-2xl: 48px;
--space-3xl: 64px;
--space-4xl: 96px;
/* ─── Border Radius ─── */
--radius-lg: 18px;
--radius-md: 10px;
--radius-sm: 4px;
--radius-xl: 28px;
--radius-full: 9999px;
--radius-none: 0px;
/* ─── Shadows ─── */
--shadow-low: 0 1px 3px rgba(209, 129, 71, 0.08), 0 1px 2px rgba(209, 129, 71, 0.06);
--shadow-mid: 0 4px 6px -1px rgba(209, 129, 71, 0.1), 0 2px 4px -2px rgba(209, 129, 71, 0.08);
--shadow-high: 0 20px 25px -5px rgba(209, 129, 71, 0.12), 0 8px 10px -6px rgba(209, 129, 71, 0.08);
/* ─── Motion ─── */
--duration-micro: 80ms;
--duration-fast: 150ms;
--duration-normal: 300ms;
--duration-slow: 450ms;
--duration-glacial: 600ms;
--easing-default: cubic-bezier(0.4, 0, 0.2, 1);
--easing-entrance: cubic-bezier(0, 0, 0.2, 1);
--easing-exit: cubic-bezier(0.4, 0, 1, 1);
--easing-bounce: cubic-bezier(0.34, 1.4, 0.64, 1);
--easing-spring: cubic-bezier(0.25, 1.1, 0.5, 1);
/* ─── Elevation ─── */
--elevation-sunken: #f0f0ef;
--elevation-base: #fafafa;
--elevation-raised: #FFFFFF;
--elevation-floating: #FFFFFF;
--elevation-overlay: #fdfcfc;
/* ─── Component Scale (balanced) ─── */
--comp-padding-x: 1rem;
--comp-padding-y: 0.5rem;
--comp-gap: 0.75rem;
--comp-border-width: 1.5px;
--comp-font-size: 0.875rem;
--comp-input-height: 2.5rem;
--comp-button-height: 2.5rem;
--comp-icon-size: 1.25rem;
/* ─── Grid (expansive) ─── */
--grid-columns: 6;
--grid-gutter: 48px;
--grid-margin: 120px;
--grid-max-width: 1600px;
}Brand Guidelines
Standalone HTML, print to PDF. Colours, typography, spacing, all in one page.
Presentation Deck
PPTX template with palette, typography, and blank slides in your brand.
Figma Tokens
JSON for Tokens Studio plugin. Import colours, type, spacing straight into Figma.
PDF Brand Guide
Full brand guidelines as a real PDF file. Colours and typography rendered exactly.
AI Skill
System prompt you can paste into Cursor or any AI tool to generate on-brand UI instantly.