Design Direction
This system is built for a brand that knows its customer: someone who drives a mud-caked Land Rover, buys the expensive dog food, and expects the same level of considered craft from a post-walk balm as from their own skincare. The woven canvas texture references physical materiality — towels, leads, bags. Sharp-enough radii keep it from going too soft. The overall register is country-house practical meeting apothecary precision.
Colour Strategy
The primary is a mid-saturation burnt terracotta — the exact colour of dried clay on a dog's paws after a wet trail. Its complement is a muted steel teal, providing maximum tension without going cold. The two sit at restrained saturation levels so the palette reads expensive, not rugged-cheap. A warm amber accent bridges them and handles calls-to-action without disrupting the system's grounded seriousness.
Typography Strategy
Gloock at regular weight brings the gravitas of a heritage sporting brand — its broad serifs and confident strokes signal quality without fussiness. Karla as body text is humanist and unpretentious, cutting against any stuffiness the display face might risk. A 1.333 scale creates clear hierarchy across product names, descriptions, and ingredient callouts without wasting vertical space on a commerce-heavy layout.
Colour Palette
primary
#c88850
secondary
#59a6bf
accent
#d5a944
neutral
#918c88
success
#78c520
warning
#d49a11
error
#c54720
info
#2073c5
Typography
Design is intelligence made visible
Great typography is the foundation of great design. The pairing of heading and body typefaces creates a visual hierarchy that guides the reader through content with clarity and purpose, while expressing personality at every level.
Selection colour · highlighted text looks like this · try selecting any text on this page
Spacing
4px base unit · balanced density
Border radius
none
0px
sm
4px
md
10px
lg
18px
xl
28px
full
9999px
Elevation
Shadows
0 1px 2px rgba(200, 136, 80, 0.02)
0 2px 4px rgba(200, 136, 80, 0.03)
0 4px 8px rgba(200, 136, 80, 0.04)
Texture
canvas · opacity 1 · normal blend
Grid
balanced · 12 columns · 24px gutter · 40px margin · 1280px max
Motion
Hover, click, and interact to see the motion tokens in action.
80ms
150ms
300ms
450ms
600ms
Easings
Hover states, colour changes, most transitions
cubic-bezier(0.4, 0, 0.2, 1)
Elements appearing - modals, dropdowns, toasts
cubic-bezier(0, 0, 0.2, 1)
Elements leaving - dismissals, close animations
cubic-bezier(0.4, 0, 1, 1)
Playful feedback - toggles, badges, confirmations
cubic-bezier(0.34, 1.4, 0.64, 1)
Physics-based - drag, gestures, elastic effects
cubic-bezier(0.25, 1.1, 0.5, 1)
Iconography
Icon style derived from the system's personality, mood, and visual tokens.
Recommended library
Material Symbols
Comprehensive icon system with variable weight and fill
Browse Material Symbols ↗Also consider Untitled UI Icons — Premium SaaS-ready icons with a polished, neutral feel
Stroke weight
1.5px
Matches border width (1px)
Corner rounding
4px
Use for icon containers
Icon set preview (luxury) — 1.5px stroke
Size scale
xs
12px
sm
16px
md
20px
lg
24px
xl
32px
On colour
primary
secondary
accent
muted
error
success
ComponentsPro
Component showcase is a Pro feature
Upgrade to see fully themed buttons, inputs, cards, badges, and more - all wired to this system's tokens.
PatternsPro
Patterns are a Pro feature
Upgrade to see fully themed form layouts, empty states, loading skeletons, and error handling - all built with this system's tokens.
Export
:root {
/* ─── Colors: Primary ─── */
--color-primary-50: #f9f7f6;
--color-primary-100: #f0edea;
--color-primary-200: #e8ddd3;
--color-primary-300: #e4c5a9;
--color-primary-400: #d8ab83;
--color-primary-500: #c88850;
--color-primary-600: #af6f37;
--color-primary-700: #905b2d;
--color-primary-800: #614833;
--color-primary-900: #3e352d;
--color-primary-950: #29231e;
/* ─── Colors: Secondary ─── */
--color-secondary-50: #f6f8f8;
--color-secondary-100: #ebeef0;
--color-secondary-200: #d5e2e7;
--color-secondary-300: #aed3e0;
--color-secondary-400: #89c0d2;
--color-secondary-500: #59a6bf;
--color-secondary-600: #408ca6;
--color-secondary-700: #347388;
--color-secondary-800: #36545e;
--color-secondary-900: #2e393d;
--color-secondary-950: #1f2628;
/* ─── Colors: Accent ─── */
--color-accent-50: #f9f8f6;
--color-accent-100: #f1eeea;
--color-accent-200: #eae3d1;
--color-accent-300: #ead5a4;
--color-accent-400: #e1c27a;
--color-accent-500: #d5a944;
--color-accent-600: #bb902a;
--color-accent-700: #9a7623;
--color-accent-800: #66552e;
--color-accent-900: #403a2b;
--color-accent-950: #2a261d;
/* ─── Colors: Neutral ─── */
--color-neutral-50: #f8f7f7;
--color-neutral-100: #eeedec;
--color-neutral-200: #dfdedd;
--color-neutral-300: #c9c7c5;
--color-neutral-400: #b1adaa;
--color-neutral-500: #918c88;
--color-neutral-600: #77726e;
--color-neutral-700: #625e5b;
--color-neutral-800: #4d4a47;
--color-neutral-900: #383533;
--color-neutral-950: #252422;
/* ─── Colors: Semantic ─── */
--color-success: #78c520;
--color-success-light: #f2f6ef;
--color-warning: #d49a11;
--color-warning-light: #f7f4ee;
--color-error: #c54720;
--color-error-light: #f6f0ef;
--color-info: #2073c5;
--color-info-light: #eff2f6;
/* ─── Colors: Surface ─── */
--color-background: #fafafa;
--color-foreground: #1c1917;
--color-card: #FFFFFF;
--color-card-foreground: #1c1917;
--color-muted: #f3f2f2;
--color-muted-foreground: #6b6661;
--color-border: #e7e6e4;
--color-input: #e2e1df;
--color-ring: #d18847;
/* ─── Typography ─── */
--font-heading: Gloock, serif;
--font-body: Karla, sans-serif;
--font-mono: JetBrains Mono, monospace;
/* ─── Spacing ─── */
--space-lg: 24px;
--space-md: 16px;
--space-sm: 8px;
--space-xl: 32px;
--space-xs: 4px;
--space-2xl: 48px;
--space-3xl: 64px;
--space-4xl: 96px;
/* ─── Border Radius ─── */
--radius-lg: 18px;
--radius-md: 10px;
--radius-sm: 4px;
--radius-xl: 28px;
--radius-full: 9999px;
--radius-none: 0px;
/* ─── Shadows ─── */
--shadow-low: 0 1px 2px rgba(200, 136, 80, 0.02);
--shadow-mid: 0 2px 4px rgba(200, 136, 80, 0.03);
--shadow-high: 0 4px 8px rgba(200, 136, 80, 0.04);
/* ─── Motion ─── */
--duration-micro: 80ms;
--duration-fast: 150ms;
--duration-normal: 300ms;
--duration-slow: 450ms;
--duration-glacial: 600ms;
--easing-default: cubic-bezier(0.4, 0, 0.2, 1);
--easing-entrance: cubic-bezier(0, 0, 0.2, 1);
--easing-exit: cubic-bezier(0.4, 0, 1, 1);
--easing-bounce: cubic-bezier(0.34, 1.4, 0.64, 1);
--easing-spring: cubic-bezier(0.25, 1.1, 0.5, 1);
/* ─── Elevation ─── */
--elevation-sunken: #f0f0ef;
--elevation-base: #fafafa;
--elevation-raised: #FFFFFF;
--elevation-floating: #FFFFFF;
--elevation-overlay: #fdfcfc;
/* ─── Component Scale (balanced) ─── */
--comp-padding-x: 16px;
--comp-padding-y: 10px;
--comp-gap: 10px;
--comp-border-width: 1px;
--comp-font-size: 14px;
--comp-input-height: 40px;
--comp-button-height: 40px;
--comp-icon-size: 16px;
/* ─── Grid (balanced) ─── */
--grid-columns: 12;
--grid-gutter: 24px;
--grid-margin: 40px;
--grid-max-width: 1280px;
/* ─── Selection ─── */
--selection-bg: #e8ddd3;
--selection-fg: #3e352d;
}Brand Guidelines
Standalone HTML, print to PDF. Colours, typography, spacing, all in one page.
Presentation Deck
PPTX template with palette, typography, and blank slides in your brand.
Figma Tokens
JSON for Tokens Studio plugin. Import colours, type, spacing straight into Figma.
PDF Brand Guide
Full brand guidelines as a real PDF file. Colours and typography rendered exactly.
AI Skill
System prompt you can paste into Cursor or any AI tool to generate on-brand UI instantly.